BTS member V (Kim Taehyung) takes center stage as the cover star of Vogue Japan’s February 2026 issue, released today, with a behind-the-scenes video showcasing his unparalleled artistry and magnetic presence. The double cover, themed around nostalgic 1990s cinema, features V in custom looks from Celine, shot against iconic Parisian backdrops that blend vintage charm with modern luxury.
The cover concept draws inspiration from beloved 90s films known for their intimate narratives and stylistic flair, with V embodying the era’s blend of grit and glamour. Each frame captures a distinct mood from brooding, rain-soaked street scenes reminiscent of classic French New Wave cinema to sun-drenched moments evoking warm, coming-of-age dramas. Dressed in tailored Celine suits, textured knitwear, and statement outerwear curated by the house’s creative director, V seamlessly transitions between personas, proving his versatility as a fashion icon and visual storyteller.
The accompanying behind-the-scenes video, released alongside the issue, offers a glimpse into the shoot’s creative process. Cameras capture V moving with effortless grace, shifting his expression and posture to match each scene’s tone in an instant a quality that has earned widespread praise from fashion critics and industry insiders. “V has the rare ability to transform the atmosphere of a frame with a single glance,” notes Vogue Japan’s editor-in-chief in the issue’s foreword. “He bridges generations and cultures, making the nostalgia of the 90s feel fresh and deeply personal to a global audience.”
Pre-orders for the limited-edition double cover launched earlier this month and sold out within hours across major retailers in Japan and South Korea, topping bestseller charts in both markets. Additional stock released to meet demand also saw rapid sell-outs, with international fans securing copies through import services a testament to V’s enduring global influence and the strong synergy between K-pop, high fashion, and luxury publishing.
Fans have taken to social media to celebrate the issue, with hashtags like #VxVogueJapan and #VogueJapan90sFilm trending worldwide. Many have praised his “main-character energy,” noting how he commands attention while maintaining an approachable warmth that resonates across diverse audiences. Industry analysts attribute the success to V’s unique ability to balance artistic authenticity with commercial appeal, as well as the strategic alignment of the 90s theme with current trends in fashion and pop culture.
In a candid interview inside the issue, V opens up about his journey since completing his mandatory military service earlier this year. He shares reflections on personal growth, reconnecting with his creative passions, and the importance of taking time to recharge. “I’ve spent months focusing on what matters most my family, my craft, and the bond I share with the members,” he says. “Every experience, both on and off stage, shapes who I am as an artist, and I’m excited to bring that depth to everything I do next.”
Crucially, V confirms details about BTS’s highly anticipated 2026 comeback, noting that the group has been working closely on new material that honors their legacy while pushing creative boundaries. “We’re taking our time to make something meaningful,” he explains. “Our fans have stood by us through every chapter, and we want to deliver music and performances that reflect where we are now as individuals and as a team. There’s so much we want to share with the world.”
The collaboration between V, Vogue Japan, and Celine marks another milestone in the growing integration of K-pop and high fashion. As one of the most recognized faces in global entertainment, V continues to redefine what it means to be a cultural ambassador, bridging East and West through his work. The February 2026 issue of Vogue Japan is available now in stores and online in select markets worldwide.
For more information, visit Vogue Japan’s official website or follow @VogueJapan on social media.
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