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BLACKPINK are once more showing the incredible worldwide streaming power by their 2025 single Jump which has exceeded 500 million streams on Spotify in only 211 days, the fastest time they have reached such a number by a single.
JUMP which was released on July 11, 2025, was the lead single of BLACKPINKs upcoming mini, album DEADLINE, set to come out on February 27, 2026. The song has now become the 13th hit of the group that has crossed the 500 million stream, mark thus putting the group among the select most, streamed pop acts in the world.
The feature that makes this achievement a bit remarkable is the fact that the song has not had any traditional promotional cycles. The previous releases that featured extensive television performances and global festival appearances as their promotional means, JUMP on the other hand got attention mostly through fans in, depth engagement and playlist retention. Music trade analysts point out that this track has a faster pace than the previous hits of the girls like How You Like That, which is a reflection of the changing usage of the listening apps and BLACKPINKs continued popularity in the digital arena.
The central role of fan, driven activities in maintaining the popularity of the song cannot be overemphasized. Constant social media engagement, streaming rotations and interactive quizzes on Spotifys playlist, BLACKPINK have managed to keep the single in view long after its release, a definitely familiar situation among the best global artists of the world.
The triumph of JUMP has further raised fans eagerness for DEADLINE.Who expected this to herald a new creative phase for the group. The mini, album will include the title track ‘GO, ‘ along with several tracks that, for now, remain a mystery.
With the music industry now focusing more on long, term engagement to judge success instead of just debut numbers, BLACKPINK’s recent achievement is a testament to how well, known global artists can be successful in a streaming, first eraeven without their next official comeback.
Read also: BLACKPINK ‘JUMP’ Earns BRIT Certified Silver as Group Extends UK Chart
