Korean-American artist Jay Park has teamed up once again with rising K-pop group LNGSHOT (composed of members Oh Yul, Ryul, Woojin, and Louie) to deliver a bold visual statement. On May 29, the duo released the music video for “RUN IT UP,” a standout track from their joint mixtape 4SHOBOIZ Vol. 2: 4SHOVILLE, which dropped on May 18.
The video stands out for its immersive full 2D animation style, bringing to life the artists’ personas in a dynamic, emotionally charged format. Rather than traditional live-action footage, the clip uses fluid animation to capture the raw passion and unyielding drive behind the song. Signature details like LNGSHOT’s red caps and gold chains blend seamlessly with striking typography, creating a vivid visual narrative that fans are calling a perfect match for the track’s experimental sound.
“RUN IT UP” features unpredictable beat switches that keep listeners hooked, embodying a message of relentless ambition and refusal to compromise. Through this collaboration, Park and LNGSHOT position themselves not just as mentor and protégés, but as true creative equals under the “4SHOBOIZ” banner. Their shared vision shines through in every element, highlighting authenticity over industry norms.
Since the mixtape’s release, the group has impressed audiences with varied performances across music shows, building strong momentum. This latest visual release further strengthens their identity as a collective unafraid to push boundaries in both sound and presentation.
Industry observers note that such innovative approaches merging animation with high-energy hip-hop and pop elements help differentiate them in a crowded K-pop scene. With more stages and content promised ahead, Jay Park and LNGSHOT appear poised to expand their reach both domestically and globally.
Fans have reacted enthusiastically online, praising the fresh animation style and the clear chemistry between the veteran artist and the rising group. This project marks another milestone in Park’s ongoing commitment to nurturing new talent while evolving his own artistic voice.
Watch here:
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