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ATEEZ held a media press event on February 5 as they prepare to release their highly anticipated 13th mini-album, Golden Hour: Part 4, underscoring both their artistic growth and rigorous preparation for their upcoming world-stage activities.
The intimate press gathering took place at the Fairmont Ambassador Hotel in Yeouido, where the eight-member group discussed their creative process and physical preparation ahead of the album’s drop. Their new title track, “Adrenaline,” was described by group members as a bold, high-energy electronic dance piece reflecting the band’s trademark performance intensity.
“We’re running like the title suggests with full force and energy,” said one member, capturing the theme of relentless momentum driving ATEEZ’s evolution since their debut. The group emphasized how the Golden Hour series symbolizes growth and exploration, with Part 4 serving as a culmination of the narrative arc established across prior releases.
A notable topic of discussion was the physical changes undergone by the members in preparation for their return. Several performers revealed they had successively lost weight in some cases up to 8–9 kilograms as part of their fitness and visual concept goals for this release. These comments underline the band’s dedication to both performance stamina and visual presentation in an increasingly competitive global K-pop landscape.
Industry observers note that ATEEZ’s steady climb on international charts, including previous Billboard placements, has solidified their reputation as one of K-pop’s leading export acts. As Golden Hour: Part 4 gears for release on February 6, expectations are high for both critical reception and commercial performance.
The group’s continued focus on energetic choreography, innovative sound production, and dedicated fan engagement points toward another ambitious chapter in their career.
Source: (A)
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