Global superstars BTS have taken a firm stand against excessive hotel price hikes in Busan, urging local businesses to show restraint as the city prepares to welcome thousands of fans for the group’s first solo concert in the coastal city in nearly four years.
During a Weverse Live broadcast immediately following their win at the 2026 American Music Awards on May 26, the members addressed the issue head-on. Leader RM expressed clear frustration, noting that news reports about skyrocketing accommodation rates had left him “genuinely upset.” He emphasized the need for a long-term perspective on tourism, reminding viewers that Busan has grown into a world-class destination and that two members Jimin and Jungkook call the city home.
“We want fans who travel all the way to Busan to leave with only happy memories,” Jimin added warmly. RM, switching briefly into a Busan dialect for emphasis, delivered a direct message to local businesses: “Do it in moderation. Really, let’s not go overboard.”
The comments come as consumer watchdogs report room rates during the June 12-13 concert weekend at Busan Asia Main Stadium have surged up to 7.5 times normal prices, with some properties raising rates from around 110,000 KRW to as high as 3.5 million KRW. Suga shared a personal anecdote, saying even his own relatives were struggling to secure rooms.
The group’s remarks quickly resonated with their dedicated fanbase, ARMY, many of whom have already signaled plans for a “No Spending” campaign in Busan opting to bring their own food and supplies to avoid supporting businesses engaged in what they see as unfair profiteering.
This marks BTS’s return to a major Busan stage since their 2022 concert supporting the World Expo bid. The members reflected fondly on that emotional night, with Jin crediting RM for encouraging the group to perform before their military service.
While price fluctuations during peak seasons are common, BTS’s message underscores a broader conversation about balancing tourism growth with fair treatment of visitors. Industry observers suggest the group’s influence could prompt local authorities to step up monitoring and enforcement.
As excitement builds for the upcoming shows, fans and residents alike will be watching to see whether Busan’s hospitality industry heeds the call for balance ensuring the city’s reputation as a welcoming destination remains intact.
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